Girls’ Generation member Yuri is currently endorsing make-up brand Mamonde, and the most recent CF sparked a small controversy on a few online community sites.
The CF began airing on television on April 22nd, and in it, Yuri shares the easiest method to obtaining a new luxury-brand handbag.
The commercial introduced several ways of saving money to purchase the handbag, including finding another job, not going out with friends, and continually monitoring your own bank account.
Near the end, a frustrated Yuri exclaims, “This is so frustrating. When will I ever get my hands on one?“, giving up on trying to save money for the item.
Then a new solution is provided, and it is none other than to date a boyfriend who will buy the bag for you. Yuri is then seen being handed a brand new handbag by her ‘boyfriend’ who is down on one knee.
‘One Simple Solution‘, read the screen caption, as they introduced their own ‘one simple solution’ to resolving all your skin troubles.
But a few netizens were uncomfortable with the concept of the advertisement that seemed to suggest that it was okay for girls to simply date boyfriends in order to receive luxury items.
“The concept is so strange,” they wrote, in addition to, “As a female myself, this makes me feel highly uncomfortable,” and “How can they suggest that you can have handbags as long as you date men?”
The advertisement has since been taken down from it’s original site, perhaps due to the criticism that was circulating.
Watch the commercial below and what do you think ?